Tobi Abiodun is Lead for Editorial, Publications & Strategic Communications at Global Health Otherwise, bringing a distinctive blend of strategic communications expertise and product marketing acumen to the decolonization of global health narratives. With experience scaling communities across fintech, creator economy, and health sectors, he applies data-driven growth strategies to amplify African and Global South scholarship. At GHO, he’s helped develop flagship interview series engaging leading scholars to interrogate whose knowledge counts and how impact is defined, while curating critical analyses on health diplomacy, Indigenous knowledge systems, and African innovation. His work merges editorial rigor with audience development expertise, building platforms where marginalized voices aren’t accommodated but centered. What excites him most is creating infrastructure for epistemic justice: spaces where communities are recognized as co-creators rather than data sources, where traditional knowledge commands respect alongside Western approaches, and where equity moves from aspiration to daily practice through inclusive innovation and meaningful co-creation. For whom, by whom, with whom?